British Airways and Victoria Bitter :Redefining Customer Engagement

Recently I spotted two interesting innovations one in field of airlines and other in sport of Cricket.

British Airways : Digital Dashboard which updates real time flight information interacting with the actual flight flying over the sky
 
 Victoria Bitter ScoreBoard : Digital scoreboards which relays the live score in periodic intervals at roads,sheds,workplace or homes


For me both these innovations had technology in the forefront giving a great experience to the audience.