Saturday, November 27, 2010

Data Analytics and Root cause analysis gives $12Mn profit !

Here is one of the classic cases to highlight the power of data analytics and root cause analysis .Leading travel service provider
Expedia was able to increase its profit by $12Mn by simply deleting a field in application form
Case snapshot below:

It also brings into focus the importance of testing for user experience.
Reference :Silicon news
Image courtesy

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