Take it Free :Give me Business!

Recession or otherwise ,Marketing folks cannot tend to relax.Innovation in Marketing is quintessence to see through these tough recessionary times .
One such interesting marketing move that I recently spotted was Freecups.
FreePaperCups works with advertisers to provide the cups to companies for free in exchange for branding them with sponsors' messages. The result? Advertisers get their brands in front of consumers and business decision makers in offices, conference rooms, break rooms and corporate dining facilities across the nation; companies get to eliminate the expense of buying the cups themselves; and participating coffee services get to offer more competitive pricing.
Its definitely a effective,clean and green idea !
Source :www.freepapercups.com