Sunday, June 02, 2013

Electric Pee Innovation:Nothing ever goes waste !

Recently I was reading about the story telling rules of one of the world's top animation company-Pixar.
The rule which impressed me most was - 'No work is ever’ll come back around to be useful later.' True to the statement , found this fascinating innovation project in Brazil .
Brazilian nonprofit organization Afroreggae, in partnership with agency JWT Brazil, came up with the Electric Pee project. They have a set up urinals in carnival festival time to convert urine to electricity real time.
Watch the video to learn more...

Really nothing ever goes waste !


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