Friday, May 29, 2009

Railways on SMS:Railways gets closer to Customers!

" 14 million passengers
2.4 million employees
63,327 km of route length
18000 trains a day
Revenue of 18 Billion USD (approx) "

- Indian railways success is no underachievement.
Railways ministry is the plum portfolio every political party wants to grab in its kitty after the elections .In recent years , Indian railways have brought about significant process changes aimed at improving customer satisfaction and improving brand equity.
One of the recent initiative is 'Railways on SMS'.
Under this scheme - customers can track train status,ticket status,fares and accommodation availability.Its a good step that would be of great value add to customers given the fact that mobile telephones has reached out to nook and corner of India.To roll out an initiative covering such a huge customer base and rail network is no mean task.
There are definitely quite a few best practices which we could pick up from our own railways !

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