Innovative Social Media Campaign from Origin Energy
Origin Energy , a leading energy retailer in Australia has launched an interesting campaign called
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIkSx5rX8joLZL8n6_Ri2pd5rNQ3OEXu5aoZ7QSWw-PCk9r8dj3uacDW15eduLFNTD20hmfY6ZOBM6nRwhfxa3wZG__xaKjog-yQRAn4dcd1keISBOW-SeeMkecYmPojx5TKfh/s200/Origin.bmp)
They have used chocolates wrapped with energy tales and have been distributing it is rail stations .
Their microsite Knowlege is Power encourages people to share their stories with the world.
Quite innovative social media strategy..