Innovative Social Media Campaign from Origin Energy

Origin Energy , a leading energy retailer in Australia has launched an interesting campaign called

   'Knowledge is Power'.

The campaign has been  launched to break the myths about Australian Energy industry which has attracted lot of debate in the media. Through interesting energy tales , the campaign connects with customers and general public to help them  know  about the facts of the energy industry.
They have used chocolates wrapped with energy tales and have been distributing it is rail stations .
Their microsite Knowlege is Power encourages people to share their stories with the world.
Quite innovative social media strategy..