Saturday, November 27, 2010

Data Analytics and Root cause analysis gives $12Mn profit !

Here is one of the classic cases to highlight the power of data analytics and root cause analysis .Leading travel service provider
Expedia was able to increase its profit by $12Mn by simply deleting a field in application form
Case snapshot below:

It also brings into focus the importance of testing for user experience.
Reference :Silicon news
Image courtesy

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Friday, November 26, 2010

Think Different : Inspiring Video !

'Think Different' - we hear this often in professional lives, but how many really are able to think beyond the status quo make the real difference !
An inspiring video to really make us think...


Friday, November 05, 2010

Happy Diwali !

It's time for celebration in India.
For folks who are inquisitive to know the reason why Diwali is celebrated the card below might help .
Let festival of lights give us all great success,prosperity and happiness.

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