Data Analytics and Root cause analysis gives $12Mn profit !

Here is one of the classic cases to highlight the power of data analytics and root cause analysis .Leading travel service provider
Expedia was able to increase its profit by $12Mn by simply deleting a field in application form
Case snapshot below:

It also brings into focus the importance of testing for user experience.
Reference :Silicon news
Image courtesy :blog.rpu.org/?p=522

Think Different : Inspiring Video !

'Think Different' - we hear this often in professional lives, but how many really are able to think beyond the status quo make the real difference !
An inspiring video to really make us think...

Happy Diwali !

It's time for celebration in India.
For folks who are inquisitive to know the reason why Diwali is celebrated the card below might help .
Let festival of lights give us all great success,prosperity and happiness.