Resonance Newsletter :Issue 02

View Resonance Newsletter :Issue 02

Resonance Newsletter : Issue 01

View Resonance Newsletter :Issue 01

Aligning Ferret : Book Review

This weekend I happened to read a book/business novel -

' Aligning Ferret'.

Written by Rajesh Naik and Swapna Kishore , the story of the book is set up in an software organization 'Ferret'.

The story is narrated through the hero of the book ,'Sunny' alias ' Sunil Chinnappa' , who after successfully leading a CMM initiative is entrusted the job of charting out a robust organization strategy .With a parallel track narrating ' Sunny's ' personal life challenges the story maintains the right tempo and sustains the readers interest .

Definitely inspired by one of the greatest business novels 'The Goal' for its structure , 'Aligning Ferret' brings about the management challenges which an IT organization goes through.

Without diving deep , it touches upon CMM,PCMM and Balanced Scorecard ;this however could have been given more detailed focus when Sunny tries to go about charting out Ferret's strategy.

Day to day work pressure in the IT world, employee's varied expectation's and need to survive in a competing business is well etched out through interesting events.

Characters like Sheri(always loaded HR ) ,Rajiv ( ever demanding Sunny's boss),Raman(methodical project manager) and Sunny's wife Shubhangi are people one would come across day in day out.

Overall, the book is definitely a very good read both for its informative content and excellent narrative style.

"You can get more information about the book and order copies from its website http://www.postscript-impressions.com"

Chennai's retail power !

Chennai, one of the metro cities of South India , has always been a great hub for retail.

Be it Parry's,Mylapore,Purasawalkam or the buzzling T.Nagar , its always been a scene of high action for retail sales.

Recently when I spoke to few retailers and retail corporate heads , the current recession definitely has had an impact on the sales .The impact however is more pronounced in malls and bigger stores where the footfalls have come down.

However for an Indian consumer who is extremely price conscious, retailers seem to have the right answers by charting out marketing campaigns which delivers value for money .

Known as 'Walmart of Chennai'- 'Saravana Stores' never seems to have a dip in sales , as everyday when I pass by the store in T.Nagar, I could just see enthusiastic shoppers coming out with atleast three to four plastic covers full of goods.

Yet another store which has drawn inspiration from Saravana Stores and grown across India is the 'The Big Bazaar'.Last week I happen to visit their store and was impressed by their Great Exchange Sale.Was fascinated to see customers coming in cars with loads of old goods to get them exchanged for coupons, which could be used for buying fresh goods in Big Bazaar.

Definitely Indian retailers seem to have the right answers for boosting sales - recession or otherwise !

Guru Speak !

One of the interesting piece that I came across..