C.U.S.T.O.M.E.R

Books on Management and the words of Management gurus define ‘Customer’ in numerous ways . Right from the days of ancient civilizations , success of a business has been essentially determined by none other than the “King” Customer .
From a petty retail trade to cutting edge technology solutions, Customer and Customer Service holds the key for success in business.
In this context , one of the interesting definitions on Customer & Customer Service from a person not directly connected to business, calls for a special mention.

It comes from - Mahatma Gandhi, who is fondly remembered as ‘Father of the Indian Nation’ .

"A customer is the most important visitor on our premises.
He is not dependent on us. We are dependent on him.
He is not an interruption of our work. He is the purpose of it.
He is not an outsider to our business. He is part of it.
We are not doing him a favour by serving him.
He is doing us a favour by giving us the opportunity to do so."
- Mahatma Gandhi
( 1869- 1948)

These perspicuous thoughts from a legend , conveys a noteworthy message for today’s modern business ,where Customer Relationship Management (CRM) rules the roast .